Thursday, January 5, 2017
Thank You Midland Home Show,
As a community venue packed with local businesses, we found the Midland Home Show to be a great opportunity to network and sell to local consumers. You never know who you are going to meet unless you “put yourself out there” and it has never been truer than at the Midland Home Show. By exhibiting, STRAND Energy was able to participate in community fundraising with the Shriners, educate more homeowners on saving money with solar, gain clients and launch our first proprietary product - the Black Out Bulb.
Do NOT underestimate the word-of-mouth exposure from this community event. The grassroots, test-market feedback we received was invaluable and led to product knowledge of the Black Out Bulb that attracted a groundswell of local support and, eventually, attention from The Shopping Channel. My advice is to book exhibition space at the MHS, NOW, then prepare to find and connect with your own community of followers, strengthen your reputation as an authority in your field and maximize word-of-mouth sales during the show.
Exhibit and prosper! John Strand strandenergy.ca blackoutbulb.com
