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Midland & District Business Women's Association

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Midland & District Business Women's Association
Shirley Cowdrey, President
P.O. Box 714
Midland, Ontario L4R 4P4

Payment Methods
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Hours of Operation
Please contact us for our current hours of operation.
Our Memberships


President's Message

Hi Everyone,

Well I hope everyone enjoyed their summer and are eager to get back to our regular dinner meetings filled with networking, knowledge, and fun! I am very excited about our line up of guest speakers and venues for this year. The new Executive Directors have been very busy meeting over the summer to create our fabulous year of events. I am truly honoured to have the opportunity to work with each of them. We reviewed the survey and planned our year accordingly.

Our new newsletter is filled with information to keep you in the loop of current and upcoming events as well as a tool for you to use to grow your business thru articles and book of the month pick. Our Newsletter Director, Tara Crompton, is working hard to bring you the best newsletter ever - please take the few minutes to read it. And if you think someone else could benefit from the info forward to them as well. Thank you in advance.

New this year will be advertising spots in our newsletter as previously mentioned. You will see below what these will look like and you will have a chance at each meeting to win a spot.  These advertising spots cannot be purchased, they can only be won and you have to be at the monthly dinner meeting in order to win the position.

See you at the September meeting!

Until then, be safe and have FUN~!

Shirley Cowdrey,
MDBWA President

Article of Interest
Pay Attention to the Customer Experience
By: Ann Thomas and Jill Applegate

Every customer is unique. Whether it's a dining experience, shopping for the latest fashions or surfing the web for a great last-minute getaway, each customer has her own expectations of how the experience should play out. In a Pay Attention focus, the goal is to make the experience personal and memorable for each customer.

Consider this example told to us by a seatmate on an airline flight. Needing to take his car in for service, Pete scheduled an appointment with the dealership where he always had his car repaired. His engine light had recently come on and he needed to get it checked out. On arrival, his service agent greeted him warmly by name. As Pete explained his repair needs, the agent carefully made notes, asked relevant questions and confirmed what he heard. After the agent provided an estimate of how long the repair might take, our new acquaintance set off to work in the van provided by the dealership.

Read The Full Article
Book Pick of the Month
Roy Prevost's - Turbocharge Your Retail Business
In these days of Big Box Retail Giants, internet purchasing and difficult economic times, you, as an independent retailer, need all the help you can get to remain above the fray, remain profitable and create a reasonable life for yourself.

Member Review from Shirley Cowdrey - "This book reconfirms that customer service is one of the top priorities of any business that deals directly with customers/clients.  I would recommend that everyone in the retail business read this book from cover to cover.  No matter what type of business you are in, you are bound to walk away with valuable information to help grow your business."

Book is available
 for purchase at

September Dinner Meeting

Date: Wednesday September 15th, 2010
Where: Inn at Bay Moorings, 200 Fox Street, Penetang

Topic:  Business Networking
Presenter:  Denyse Wigglesworth, Placement Coordinator, Pre-Apprenticeship Programs at Georgian College, Midland

Networking is an essential skill for most business people. It requires that we get out into the world and create/maintain business relationships.  The following are some areas for discussion at this workshop.

1. The importance of being memorable
2. A pocket full of business cards
3. Can we make money from networking?
4. How to make a lasting impression
5. How to cultivate a network of endless referrals
6. Understanding the Laws of Leadership

This workshop is designed to give practical and helpful tips on how to effectively network.  Networking in part of our social structure we do it every day! This workshop focuses on how we can network effectively in order to promote our businesses and create a larger client base. 
Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts.

Dinner Meeting
Schedule & Payment

Networking: 5:30 p.m.
Dinner: 6:30 p.m.
Speaker to follow

MDBWA Members  $30.00
Non-Members          $35.00

Membership Year
September to August
Cost: $50.00

If paying by cheque, please fill it out before the meeting. This will help expedite our registration process! Thanks for your cooperation!

Membership packages will be available at each meeting.

Please have membership forms completed at time of registration.

Sharing Award

This is the start of our third year of the “Sharing Award”. The member who spreads the word of our Association and has the most new members register will be the winner. The winner will receive a FREE membership for the following season.

Last years winner is Shirley Cowdrey! Congrats Shirley, great job!!
The first winner of this award was Dr. Sue Lyons.

New Trade Table

As mentioned in the August email update, the "Trade Table" will be set up at the dinner meeting where Members can put a stack of their marketing materials.  Members and guests can visit the trade table throughout the night and collect the information that they would like. Remember before you leave to collect your marketing materials!

Please note that only Members can put their materials on the “Trade Table”.

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