2021 is a year that will give us a profound shift, if it hasn't already. A dear friend said that this is the year we let go of all the things that no longer serve us. Does it hold true for you?  I know that for us, there is so much change happening in my business, as we look at new ways to improve and to better inform and serve our friends and clientele.  I am so thankful for my team, friends, and family, whose support is helping me through this journey! I give you all my sincere gratitude!

First off, there is so much newness and brightness in our store!  It really does feel like spring when you walk through our doors. The colours and prints refresh and rejuvenate you, and you feel so much lighter when you see them.  Deborah has done a wonderful job re-merchandising the store and doing all of the displays, including our window. Here's a look at some of the new Tribal ( along with a Joseph Ribkoff and Yoga Jeans style, bottom row ) that have arrived in our boutique:





We have also had an amazing response to our Marble Knitwear line!  It has been just wow! We are nearing sell-outs in numerous styles, and even though they're posted in this newsletter, there's a chance some may no longer be in stock by the time you see this.  Here is our Marble line, which includes their 4-way stretch denim jeans which are high rise, and give you an incredible fit, and their spring outerwear jackets:












We also just received an amazing selection of Joseph Ribkoff spring merchandise!  I thought it'd be fun to share their "Trending with Joseph Ribkoff" video with you, featuring some of their "HOTS" for this season. We will have a number of the styles in stock, but if there is something you see that we don't have in our inventory, we will do our best to special order it in for you.
 

We sincerely thank you for your support of our recent mini fundraiser to support Quest Art School + Gallery's youth programs!  We sold out of our surprise bags, added a bit extra to the final tally, and $350 was donated to them!  Many thanks to CLAUSTRO for their contribution of greeting cards and magnets, and to Quest volunteer, Donna White for assembling all of the bags.



If you missed out on the surprise bags, but would still like to support Quest, here is their direct link for you to make a donation:  https://www.canadahelps.org/en/dn/11730

Here is another wow: we now have 75% OFF ALL WINTER FASHIONS!  Save huge on your favourite brand names like Joseph Ribkoff, Tribal, FDJ French Dressing, Sympli, and more!  We have jeans, jackets, tops, sweaters, a few coats, and more, at superb prices!  We need to make room for all of our new arrivals that came in this past week, so we are passing along great savings to you! Included in this sale, are our spring and summer 2020 fashions, as well. Please shop early for best selection!



Note: due to limited quantities of sale merchandise, there may be sell-outs by the time this newsletter is sent.  Sales will be happening in-store, and there could be slight delays in removing the items from our online catalogue.  We will do our best to keep on top of this to avoid disappointment.  Please, no holds, and all sales are final.

Here are our two links for our website and for our online catalogue:

https://apassionforfashion.ca/ShopOnline
https://www.shopmidland.com/apassionforfashion/?listing.action=products 


Our area of Simcoe-Muskoka entered the grey zone this morning, but rules have changed this time for small businesses.  We are allowed to open to the public with a capacity limit of 25%, or 4 clients maximum in our boutique.  Our hours are continuing with Monday - Saturday from 10 a.m. - 4 p.m. We are still offering online shopping and curbside pickup ( if you want to keep it contactless ), and out-of-town delivery for a fee. Please feel free to contact us through email @ apassionforfashioninc@gmail.com or call 705-527-5499, if you have any questions.  

And last but not least, I want to thank our Ginette, for the many long hours she has spent working on implementing our new POS system!  She is an excellent teacher; patient, kind and smart, and Deborah and I appreciate her for teaching us how to use this new system. It's been a steep learning curve, but one that is keeping our minds sharp! ;)

Have a great week, stay safe, and hope to see you soon!

Sincerely,